Who Is the Voice Of The Underground?
Tuesday, November 27th, 2007Showcaves.com has to do with underground. But we never heard the voice of the underground, other than in a metaphorical way. London Underground has a voice, and her name is Emma Clarke. She is a award winning BBC comedy writer and the freelance voiceover artist of the London Underground. It is her saying the famous Mind The Gap.
If you tested this link, you might have gotten a 404 error. The reason is simple, Emma Clarke told an interviewer lately she “…wouldn’t want to travel on the Tube and hear my voice over and over.” While that is easy to understand, the interviewer didn’t, or at least shortened it until the article contained the formulation that she didn’t take the Tube because she didn’t like it. As a result she was fired, or – as she was a freelancer – will not get more assignments. The story could end like this, but now the power of the internet arose, her dismissal has sparked an international media frenzy and her website recieved nearly 90,000 yesterday, which caused the collapse of the website.
We will see if London Underground will reinstate her as the voice of the Underground. However, we would recommend to wait a few days and then hear the spoof Tube announcements on her website.
Ticket to Rile? Furor as London Underground Makes Space for New Voice